Earlier last month Facebook CEO Mark Zuckerberg posted a 360° video of his daughter taking her first steps. He posted: “this, is the future of walking.”
When I was a baby and took my first steps, my mom wrote the date in a baby book. When my sister’s children took their first steps, she recorded it with photos and videos. When Max started walking, I wanted to capture the whole scene with a 360 video so our friends and family can feel like they’re right there with us. Here it is! Posted by Mark Zuckerberg on Friday, December 16, 2016
“A stunning and captivating way for publishers and content creators to share immersive stories, places and experiences with their fans.” — Facebook 360 Community Group
Now it seems that the 360° video is done struggling to find its feet, graduated from taking its first steps and is off and running. From its first use at sporting events via a panoramic lens almost a decade ago, to google maps, to video games like Legend of Zelda and Skyrim, 360° videos have always been in our living room and lives.
Inspired by the housefly’s natural ability to see multiple angles at once it allows the camera operator to be “everywhere” at once filming the action wherever it may take place in a much wider point of view, creating a small world unto itself effect.
Whether for information and research in harder to access places, say studying deep space or volcanic activity, or something as everyday practical as holding business meetings it is slowly evolving from a shutterbug’s hobby or gamers delight into a valuable tool.
In business, companies have begun to use it as in interactive and immersive feedback generator. You can provide a virtual tour or product demonstration and get instant customer response or much needed research done without the hassle and expense of focus groups or blanket marketing.
These videos can easily be uploaded to any and shared between lots of social media platforms; insuring a wide spread and reachability to multi-faceted demographics. The mass appeal boils down to the feeling of being involved and getting to see the whole picture so to speak.
A breakthrough for both business and consumers alike. These videos can provide real estate agents with better virtual tours, companies to let people traveling to sit in on meetings and allow doctors to conduct surgery tours and training seminars.
Imagine sharing the experience of your grandkids favorite roller coaster even though you can’t ride it with them though 360° virtual reality videos. For as far away as space, or as close as your favorite armchair, 360° VR virtual reality videos let you explore and share the entire world in between.