Destroying Apple Products for a Living

Taras Maksimuk is a Ukranian Youtuber, famously known as TechRax, on YouTube. TechRax has a very specific set of skills- he specializes in the senseless destruction of Apple products. Why would someone do that, you might ask? To be honest, I was just as baffled as you are until I did a bit of research on this and found out that TechRax is not really an Apple hater. He doesn’t destroy the products that many of us can only dream to own someday, to satiate his sadistic desire to make Steve Jobs turn in his grave. He’ll destroy anything if he thinks it will pay. He’s one of the “new breed of entrepreneurs who have, thanks to Google Adsense, carved out a profitable niche in the grubby outskirts of social media” (Fortune, 2015)

Yes you heard it right. He gets paid to boil the beautiful iPhone 6 in Coca Cola or let it burn inside molten lava just for experimental purposes. According to App Advice (2015), TechRax makes his money through advertising revenues on YouTube. “Google sells ads on his videos, and TechRax’s cut is anywhere from $1.46 to $3.40 per 1,000 impressions” (Fortune, 2015). His video boiling an iPhone 6 in Coca-Cola drew nearly 14.5 million views, leaving TechRax with at least $19,720 in revenue and as much as $49,300, according to YouTube Money Calculator. Just to put that in perspective, he makes enough money through ads from a single video, which covers up the cost of the phone. A single video of him doing unspeakable things to our beloved phones gets almost a million views on average which gets him at least $900 to $1000 in ad revenues.

However, it’s not all about the money. According to TechRax himself, he likes smashing and destroying anything electronic such as smart phones, tablets, laptops, gaming consoles and he gets a thrill watching things get destroyed.

Here is a confessions, after watching his videos, I found out that there was something perversely irresistible about his channel- I kept going back for more just to see what other insane ways he would come up with to destroy Apple products in order to get a kick out of it. One has to give him props for always coming up with all kinds of creative and diabolical ways of destruction.

Let’s have a look at some of his most popular videos (Disclaimer: The following content might be disturbing for some individuals. Viewer discretion is advised)

$10,000 Gold Apple Watch Edition Crushed By Magnets

Watch how he destroyed a $10,000 Apple Watch with a pair of neodymium magnets. They collide together with a force so strong they can crush the bones in your hand.

Driving Over an iPhone 6S with a Ferrari – Will it Survive?

If you own a Ferrari, you can definitely buy another iPhone 6S, can’t you?

Don’t Boil Your iPhone 6 in Coca-Cola!

Some people get kicks out of the Mentos and Coca Cola experiment, he gets it out of boiling his iPhone 6 in Coca Cola

How To Properly Grind an iPhone 6

Drilling, shooting, grinding…everything is fair in this insane game of destruction

The Satisfaction of Scratching a 24K Gold iPhone 6

Many of us try to protect our phones from getting scratched but not TechRax

iPhone 5 vs Chainsaw: Destruction Test

And then there is the chainsaw massacre…

I SHOULD STOP NOW. So should you, let’s go watch a couple of cat videos to forget the craziness we just experienced together.


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