Social Media is still new, for all of us. This communication revolution has changed the way we interact with each other, with brands, with friends and family, even with causes we believe in.
On a more fun and engaging level, the world’s top brands have already set global guidelines of certain action steps that should be taken to guarantee social media success.
Twitter is one of the most powerful social networks out there, and having presence on Twitter is vital to keep in touch with your community. 97% of brands are now tweeting in 2013, compared to 90% in 2012 and 62% in 2011. The massive growth of Twitter isn’t slowing down and brands are using it’s powerful network to interact with their over 500 million users.
Although brands are still defining what is right and what is wrong on Twitter, many appear to have gotten the hang of it and lead the way globally.
Here are the latest Twitter facts & figures that prove how your Twitter handle is not just another username.
97% of brands tweet in 2013, compared to 90% in 2012 and 62% in 2011.
Most brands tweet via Twitter web interface (30%) or HootSuite (18%). 38% of brands never use the web interface at all.
Tweets with media (photo/video) received 3-4 times more engagement than those without.
The top 10 most followed brands on Twitter tweet ever 6-20 minutes, although none made the list of most engaged brands.
63% of brands have multiple accounts, a 28% increase since 2012. One account usually for customer service and another for company news and announcements. The number one brand is Dell with 44 accounts!
57% of all brands switched tools or started using more than one tool last year.
69% of brands use twitter for both broadcasting and engagement purposes.
In 2012, 50% of the brands tweeted less than 7 times a week – this has gone up to 30 tweets per week.
US brands tweet on average 221 times a week, while UK brands are only on 30 tweets per week.