Is Social Media The Best Tool To Promote Black Friday deals?

I came across this article that analyzes the importance of thinking of ways to reach the millennials. It is known in the west that the “Thanksgiving weekend” is everybody’s favorite time to shop, especially if there were attractive deals. According to Kathy Grannis Allen, the senior director of media relations at the National Retail Federation, stores need to integrate social media into their promotions plan instead of using the one-size-fits-all method.


Thinking outside the box and establishing an attractive digital marketing promotion will reach a wider audience. If a company or a brand is aiming to use social media as new direction to increase awareness, Thanksgiving weekend is the best time to do so. Millennials tend to spend what they have earned on this event with no limits in mind as long as they buy something for themselves and the people they care about.


According to The NRF’s Holiday Consumer Spending Survey, conducted by Prosper Insights and Analytics, 21.4% of shoppers will use their smartphones to purchase holiday items this year, which is considered the highest number since 2011.

As long as most shoppers plan to use their smartphones to purchase their items, social media advertising and platforms are going to be the main focus for the weekend. Now is the time to observe which brand will be able to highlight its presence.

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