LinkedIn Announces New Facebook-Style Update Mentions

LinkedIn just made it much easier to have a conversation with other users on the social network.
LinkedIn announced Thursday that it has started rolling out a new mentions feature that is similar to what’s available on Facebook and Twitter. The feature, which was spotted earlier in the day by TheNextWeb, is intended to make it easier for LinkedIn’s community to engage with users and companies.
“We’re excited to introduce a new way for you to engage with your network through the ability to mention your connections and companies in conversations on LinkedIn,” the company said in a blog post.
The mentions feature, which is being rolled out to English-speaking users starting today, is more limited than similar options on other social networks. You can only mention other LinkedIn users that you are connected to, or other members who are part of a discussion thread on the LinkedIn homepage.

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This isn’t the first time LinkedIn has taken a page from Facebook and Twitter to boost engagement on the site. LinkedIn added a follow button for brands, similar to Twitter, and overhauled its homepage and profile pages to be more like Facebook. Flipboard recently integrated mentions into its apps as well.
In short, here is how it works, pretty simple really:
  • Begin by typing the name of one of your connections or a company you follow in your status update box or a comment field on your LI Homepage
  • As you type a list of possible connections or companies will appear in the drop-down; select from the list, complete your status or comment and post it
  • A Mention notification will be delivered to the person or company you mentioned, alerting them and providing the source (you!)
  • Mentions provides seamless integration with Twitter, so LI mentions post to Twitter with your connection’s correct Twitter ID
  • In addition to your connections, you can mention people whose comments appear on your homepage. Great new opportunity to connect with your 2nd degree connections in a comfortable natural setting
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