Gold's Gym's Movember

  • Client: Gold's Gym
  • Project: Movember
  • Date: November 2014
  • Service: Social Media Marketing, Content Production
  • Brief: Being the number 1 authority on fitness in Saudi Arabia, Gold's Gym wanted to raise awareness about men's health and asked us to come up with a content campaign to highlight these health issues and encourage men to start talking about them publicly in Saudi Arabia.
  • Delivery: We were provided with the perfect opportunity during the month of November- famous for Movember, a worldwide campaign aimed at raising awareness about men’s health issues like prostate cancer, testicular cancer and mental health problems.
    We began this campaign by offering men the confidence to start talking about their health issues and encouraging them to seek out medical advice. We generated conversation around their health issues and encouraged early detection, diagnosis and effective treatment that could reduce the number of preventable deaths by offering them facts and tips to adopting a healthier lifestyle.
    We held a contest on Instagram where we asked our followers to grow their mustaches to show their support to the cause and also win a 3 month Membership at the gym that would put them on the path to adopting a healthier lifestyle.