Snapchat’s Emoji Tracker

Snapchat recently released an update to the already widely popular emoji pin by allowing the pin to video track moving objects. As a fun way to allow your emojis to travel around the screen with whatever they’re attached to, on the surface it just seems like the next evolution in emoji,



but imagine if its abilities could be transferred to the realm of protecting sources during news interviews. Or if during sports games the on screen coverage could superimpose a more easily visible or color outlined ball or puck for the elderly, or vision impaired home viewers to follow. You could even outline players in their home colors.
These videos with moving pin emojis are being reposted from snapchat to every other form of social media. Given the popularity it won’t be long before other apps and companies take up the mantle and produce the next levels of what could start as a fun way to add charm and a personal touch to your videos, but end in the beginning of a completely new branch of video technology.

“When we first started working on Snapchat in 2011, it was just a toy. In many ways it still is-but to quote Eames, ‘Toys are not really as innocent as they look. Toys and games are preludes to serious ideas’ ” -Evan Spiegel, Co-Founder of Snapchat.

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