Cinemagraphs are “living” photographs: a mix of still image and video that keeps lopping for an endless time without any visible breaks. It’s still yet it’s moving. They are GIF artworks created using high quality photos. It is up to the designer to choose which elements move in the image and which are not to communicate a clear message. The cinemagraphs can emphasize certain details, tell stories, or create a unique atmosphere. It strengthens the expression of a photo. Cinemagraphs gives more emotional reaction than a regular photography. Jamie Beck and Kevin Burg introduced it in 2011.
Taking a series of photographs or a video recording makes Cinemagraphs, and by using image editing software, such as Adobe Photoshop. The invisible edit is what makes a Cinemagraphs successful. The video should ends and loops back to the beginning without noticing. It should loop perfectly. What makes it unique is it brings back certain part of the photo to life. Cinemagraphs are microvideos, which, should not be longer than 8 seconds long to load fast. It can easily be uploaded to the web.
Sometimes less is more, to be amazed by any page on the web. The content you want to get eyes on should be simple and creative. Cinemagraphs can be used in websites, apps, banners and social media content. Cinemagraphs are prefect for brands to connect and engage with their target audience. It is Unique content.