Sports & Social Media

Sports & Social Media make a great team together. Sports is one of the most tweeted, shared, talked about, pinned and subscribed to activity on social media. Very often, especially in Europe & USA, important, if not all, sports games are associated with a winner & looser on social media. Which goal got the most tweets? Which penalty was most talked about? Which player got the most positive vs negative buzz and so on…Did you ever wonder which player is “winning” on social media? Which team has the most “fans”, and which league or tournament is mostly followed? The below infographic by Eventility, a platform that helps clubs and groups promote their activities online, identifies some of the biggest ‘winners and losers’ in social media sports.
Looking at the losers, there are just too many to choose from. In the world of football, Ashley Cole, Rio Ferdinand, Carlton Cole, Joey Barton, Jack Wilshere and Ryan Babel have all landed themselves in trouble through their tweets. But the problem is by no means exclusive to footballers, some other notable fails include:
  • Lewis Hamilton tweeted a photo of confidential team data and falsely accused his teammate, Jenson Button, of unfollowing him.
  • Greek triple jumper Voula Papachristou was sent home from the Olympics for posting a racist remark to Twitter.
  • NFL star Rashard Mendenhall lost a sponsorship deal after tweeting a controversial theory about the 9/11 attacks.
  • Welsh rugby player Jonathan Thomas was forced to apologise after making a homophobic comment on Twitter.
Of course, social media is not only for the world-renowned. Local sports clubs and teams can also reap the benefits and are increasingly doing so. According to Eventility, 76% of sports organisers use social media to promote their events, though this figure is only 50% for smaller events.

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