Analytics

  • The New Facebook Insights

    Facebook’s insights have never been visually exciting. When describing social analytics to the everyday person, the excitement we get is hard to explain as they only see numbers, posts, and other social jargon that mean nothing to them.  Facebook has lacked a visually stimulating analytic platform that really shows what is working and what needs […]

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  • Twitter Launches Native Analytics

    Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets. The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications earlier this week, as well […]

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