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  • الهوية المحلية

    إضفاء الطابع المحلي يعني تهييء منتج، تطبيق أو محتوى مستند ليطابق اللغة و الثقافة للسوق المستهدف. الطابع المحلي أيضاً يتطلب التصميم المرئي أو العروض التقديمية في مجال الأعمال. أن يضفى الطابع المحلي على شركة يجب أن تكون هويتها مناسبة للغة وثقافة البلد الذي تخاطبه. مما يعني بأنه يجب فهم ما يحتاجة العميل من محتوى لتقدمة الشركة بطابع محلي. […]

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  • House of Fraser: An Emojinal Rollercoaster

    For anyone that is familiar with the fashion industry and shares a love of lavish department stores, House of Fraser instantly brings up images of luxury and premium international brands. This luxurious image has resonated consistently on their social media platforms for an extended period of time, just until recently… House of Fraser has decided […]

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  • Coca-Cola In The Eyes of #NYFW

    Coca-Cola is more than just a drink on social media platforms. Every day, Coca-Cola surprises us with more creative campaigns that make us tip the hat to this brand, as well as the great marketing strategies they follow in order to position their brand as an icon that can be part of an everyday lifestyle. […]

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  • Are Emojis Replacing Words?

    Are emojis really replacing words? In order to answer this question, let’s take a look at some questions: 1) When your friend sends you something funny on What’sApp, do you: LOL 😂 If you chose A, please be informed that you are a part of the very small number of people that did. 2) When […]

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