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12 May '16White Savior Barbie
Continue readingSocial Media will keep on surprising us as it continues to take a larger part of our lives. A bunch of twenty-year-old girls decided to direct attention to a serious matter; they have created an account on Instagram and a character that is called “Savior Barbie”. This character mocks the messiah complex of wealthy westerners […]
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09 May '16Using a Dead Celebrity to Awkwardly Promote Your Brand on Social Media
Continue readingThe tradition of mourning heroes and famous figures dates back to The Egyptians and the Mayans who built massive shrines to worship their royals; the Greeks and Romans who organized massive funerals to commemorate poets and military heroes. In the 19th century, Victor Hugo’s funeral drew millions of people to the streets of Paris, Michael […]
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08 May '16“Upside Down” Instagram Challenge
Continue readingIn recent years, social media has emerged as a powerful new marketing tool. Every time we hear about a new fun challenge taking place on social media, and especially on Instagram, the majority of us join in and start posting one photo after another. However, some users take things to another level by becoming the […]
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05 May '16Snapchat Chat 2.0 Update & Feature Additions
Continue readingAs of March 29th 2016, Snapchat has rolled out a massive update for its second generation chat feature. Snapchat is altering the way you communicate with friends through what its calling Chat 2.0. Snapchat announced that they have added a set of new even more user-friendly features to make communication easier via the app. In […]
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10 Apr '16Donald Trump’s Social Media Prowess
Continue readingFranklin D. Roosevelt was the first Radio President. His “fireside chats” (a series of 30 evening radio addresses given by U.S. President between 1933 and 1944) are now legendary. The social media generation of today might not appreciate how innovative that was but it was the first time in history that a chief executive used the most cutting-edge […]
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01 Apr '16Snapchat Opens Up to Brands & Businesses
Continue readingFor every meeting I attend, in every strategic workshop I have, Snapchat is always mentioned or brought up by the majority of the attendees. It has become so annoying and frustrating, when I leave the meeting I can still hear whispers following me “snaapchaat…. Ssssnapchat…”! Brands & businesses are hooked on trying to figure out […]
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21 Mar '16Will “BUY” Buttons Take Over?
Continue readingWe are spending most of our time on our mobiles, social media keeps on surprising us with many changes, and today all companies are scrambling to stay ahead of the game by adding new features to their platforms. One of the latest noticeable trends is the new “buy” feature on advertisements. Several social media channels […]
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06 Mar '16House of Fraser: An Emojinal Rollercoaster
Continue readingFor anyone that is familiar with the fashion industry and shares a love of lavish department stores, House of Fraser instantly brings up images of luxury and premium international brands. This luxurious image has resonated consistently on their social media platforms for an extended period of time, just until recently… House of Fraser has decided […]
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11 Feb '16We Agreed On What? :Scream:
Continue readingWe all call ourselves avid social media users and pass out our accounts everywhere for people to befriend and follow us through our virtual realities. But before all of this comes to life, we all commit the biggest lie on the web, which is that we read and agreed to the Terms & Conditions of […]
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28 Jan '16Be Like Bill
Continue readingThere hasn’t a day gone by in the last few weeks when I have logged into Facebook and not seen at least a million “Be Like Bill” memes (no exaggeration here). The “Be like Bill” meme is basically a way for people to highlight everyday things that annoy them, both online and in everyday life. […]