The Samsung Galaxy Note 7 Horror Story

Before I begin, let me clarify one thing for my readers: I am a proud Samsung user- probably the only one in this agency who is still loyal to dear old Samsung. To this date, I have not let myself be seduced by Apple’s glitz and glamour. I have resisted the urge to switch from my sturdy, highly dependable Samsung devices to the shiny, new Apple devices. I have tolerated ridicule from Apple users- specially for the result of my Snaps and stayed committed to my Samsung in spite of it. What good is loyalty, if it wavers in the face of ridicule?

But I want to make a confession- I found my loyalty wavering this past month when news of explosions of the new Samsung Galaxy Note 7 started circulating on social media. At first I thought this was some kind of a cheap tactic employed by those pretentious Apple consumers. How could it be possible? Wasn’t my brand working on an accelerated launch of a new phone they claimed would dazzle consumers like me and capitalize on the opportunity that Apple had presented them by announcing the new iPhone 7’s lack of any eye-popping innovations. Apple’s taunts that Samsung was a copycat were going to be silenced for good and I was pretty excited about it.


Then it all backfired. According to Bloomberg (2016), just days after Samsung introduced the Note 7 in August, reports surfaced online that the phone’s batteries were bursting into flame. By the end of the month, more than 92 incidents had been reported of overheated smartphones worldwide (cNet, 2016).


According to Bloomberg, executives at Samsung headquarters were in shock. Internally, there was a debate over whether to do a full-blown recall or to take less dramatic steps, like a battery replacement program. In the end, Samsung mobile chief made the unprecedented decision to recall every single one of the Galaxy Note 7 smartphones sold.


Since the recall was first announced, the number of explosive Note 7s has nearly quadrupled. There have been reports of burning flesh, vehicles catching fire, airline bans and even lawsuits where victims are now seeking damages for medical bills, lost wages, pain and suffering, along with other injuries (Engadget, 2016). “The company says it’s stopped all sales and shipments of the Note 7 and is working with government agencies and cellular carriers around the world to provide refunds and exchanges for the phone,” (cNet, 2016).


According to Bloomberg (2016), Samsung drew criticism for the recall too. It announced the plans publicly before working out how millions of consumers in 10 countries would actually get replacements. Then it sent mixed signals about what customers should do. First, Samsung told people to shut off their phones and stop using them. A few days later, it offered a software patch to prevent batteries from overheating, signaling consumers could keep using the phones.

However, Samsung has finally realized that its focus should be on doing the right thing for its customers and that is working to replace the Note 7s as quickly as possible. “For us at Samsung, to earn consumers’ trust back is very important,” (cNet, 2016).

This story has definitely shaken my brand loyalty a little bit. I keep thinking about what if it happened to me or someone I loved? After all, I was going to buy the new Samsung Galaxy Note 7 next month. It could have easily exploded next to my nightstand or in my pocket- I shudder at the thought of such possibilities. Will this finally push me to break-up with Samsung for good? Maybe, only time will tell. But one thing is for sure, I am never switching to Apple! (As I finishing penning this last line, a tiny Beiber lookalike devil whispered in my ear “Never Say Never!”)

Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of The Social Clinic or its management.

سناب شات تطلق الإعلانات في المنطقة والبداية مع الاتصالات السعوديةمزاد لشراء تويتر

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