Many would argue, based on personal preference and nothing more, that in 2012 Instagram dominated the world of social media and ranked best at social networks.
Although Instagram has had more than 17,000% growth increase in North America and mind blowing successes in 2012, such as being acquired by Facebook for the – now benchmark- 1 billion dollars, or launching its web user interface in the second half of 2012, Instagram still is no more than the hottest new kid on the block.
In fact, the social networks that did dominate the social media scene where no other than the already mature and established big five, Facebook, Twitter, Google+, LinkedIn and Pinterest.
Now if you’re new to social media marketing, taking on all of these channels at once would be a mistake. There’s a steep learning curve in social media and it differs from network to network – for example, what’s recommended and works on Twitter isn’t necessarily going to see the same results on Pinterest. There’s a lot of work involved and, particularly for small and medium sized businesses, you’ll get much better results by focusing your efforts on one or two platforms at the beginning, rather than stretching yourself across all the players.
The below infographic, aggregated by Purolator, takes a closer look at small business and social media, providing an overview of the five main services, need to know terms and seven tips for getting started.